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The Data for Good department at Facebook wanted to tell the origin story of their Population Density Maps and how it was created. Our research found that it is especially important to show how this technology helps philanthropic organizations in their work to improve communities. We decided to use a clipboard style that animation that tells the story using both simplified graphics and biographical imagery.
The animation won two American Advertising Awards, four Telly Awards, was a big success in the philanthropic community and internally at Facebook.
“This is great! Well done. Measure Twice does amazing work!”
ALEX POMPE | Research Manager at Facebook
Citrix wanted to celebrate and appreciate the women who empower, elevate, and unlock the potential of Citrix. But how do we tell those personal stories while everyone is sheltering in place? Our solution was one of our first Video Production by Mail projects.
"We delivered the video last night and client is very happy. You did a great job making this happen—thank you for everything."
PATRICK WILKINSON | Partner, True North Agency
This American Advertising and Telly Award winning video was made for Data for Good, a division of Facebook. They were seeking a flagship video to build awareness about their philanthropic program. This was to be used on the top of their website and informative events within and outside of Facebook.
We decided that meeting their marketing goal was to let their very appreciative partners champion their cause.
“Finally, after years of doing this work, we now have something that perfectly shows why our humanitarian partnerships are important.”
LAURA MCGORMAN | Policy Lead, Data for Good at Facebook
Our first step is to work together to understand you, your business, and the marketing goal. These early phases allow us to define the real need so we can develop valuable creative options to review and discuss.