How do you open VMware's biggest event of the year? With a vision of the future, a dramatization of the speed of technology, or a fun human moment with the CEO Raghu Raghuram? How about all 3! This short narrative kicked off the event and introduced the keynote open from the CEO. It has traveled all over the world for hundreds of thousands of event attendees. Look for the cameo appearance from Measure Twice's Producer/Director BB!
“The review links went all the way up the chain at VMware. Everyone’s responses have been very positive, both creatively and substantively. This is not an easy audience, and I thank you all for the skill, patience, and devotion it has taken to make this show a reality.”
DON RICHARDS | Vice President, Executive Create Director at Freeman Company
The Data for Good department at Meta - Facebook wanted to tell the origin story of their Population Density Maps and how it was created. Our research found that it is especially important to show how this technology helps philanthropic organizations in their work to improve communities. We decided to use a clipboard style that animation that tells the story using both simplified graphics and biographical imagery.
The animation won two American Advertising Awards, four Telly Awards, was a big success in the philanthropic community and internally at Meta - Facebook.
“This is great! Well done. Measure Twice does amazing work!”
Citrix wanted to celebrate and appreciate the women who empower, elevate, and unlock the potential of Citrix. But how do we tell those personal stories while everyone is sheltering in place? Our solution was one of our first Video Production by Mail projects.
"We delivered the video last night and client is very happy. You did a great job making this happen—thank you for everything."
This American Advertising and Telly Award winning video was made for Data for Good, a division of Meta - Facebook. They were seeking a flagship video to build awareness about their philanthropic program. This was to be used on the top of their website and informative events within and outside of Meta - Facebook. We decided that meeting their marketing goal was to let their very appreciative partners champion their cause.
“Finally, after years of doing this work, we now have something that perfectly shows why our humanitarian partnerships are important.”
LAURA MCGORMAN | Policy Lead, Data for Good at Meta
This Brand Video was created to build interest in Small Vines winery by showing their unique culture, wines, and stories. These are ideal for building a community through social and web.
This is one of many types of videos created to build a relationship between Small Vines Winery and a community of wine enthusiasts. Follow this link to see all relationship marketing videos from Small Vines.
Click here to learn more about the "Relationship Video Marketing for Wine and Spirits".
The deadline was short, the creative was ambitious, the talent was high profile, and the pressure was high. Less than 1 week to prepare 1 shoot day capturing 4 commercials, including multiple sets and Joe Montana sabering a champagne bottle. What could go wrong? We delivered, everything came together, it was fun, and everyone left with what they wanted, minus one champagne bottle.
“Thank you for getting us through all of this. Amazing job you pulled off. Clients are more than happy.”
CHRIS MERRIFIELD | Director of Video and Multi-Media at Hartmann Studios
We produced this series of shorty awarding winning testimonials for Walgreens. The series was about the diverse businesses they support, their founders, their struggles, and their successes. This production crisscrossed the US. The stories are almost as great as the impactful people we met. Check here to see the series.
These six 15-second commercials were created to attract attention to Small Vines. These are ideal for social media, video pre-rolls, and commercial use.
This is one of many types of videos created to build a relationship between Small Vines Winery and a community of wine enthusiasts. Follow this link to see all relationship marketing videos from Small Vines.
Click here to learn more about the "Relationship Video Marketing for Wine and Spirits".
Cisco was launching its newest collaboration and adaptive workforce service. But how do we tell that teamwork while everyone is sheltering in place? Our solution was one of our first Video Production by Mail projects.
"Turn on a Dime was shown today at our Customer Experience All-Hands meeting. Lots of congratulatory messages going out."
Freeman and VMware needed help when all their 2021 events became virtual. Measure Twice was in charge of content from concept through the virtual events for over 4 hours of event keynotes, commercials, kickoffs, and breakouts. This recap sizzle briefly shows much of the content that we produced.
“Quite an accomplishment, particular with so many players and so much content.”
Don Richards | Vice President, Exec. Creative Director at Freeman Company
Data for Good at Meta were active partners with humanitarian organizations' response to the COVID pandemic. But lockdowns made it hard to tell the story of how their data and support were fundamental to policy decisions and addressing vaccine hesitancy. We were able to use our Video Production by Mail kit and COVID compliant processes all over the world to tell this global story.
Leading cinema tech brand, Barco, showcased their innovative product solutions at CinemaCon through a dynamic experience by Measure Twice. Measure Twice creative directed, designed and produced a 3-screen immersive film for Escape, a state-of-the-art, surround video and audio technology system.
“Measure Twice created the experience. It was a great process for us. It’s been received incredibly well both from our audiences and our executive team.”
Our VPBM kits have been traveling the world while none of us could. This kit and process was created and refined while sheltering in place, and has proven to be valuable for any remote filming or video presentations. We have used our VPBM for Cisco narratives, Citrix testimonials, VMware keynotes, and explainers with subject matter experts.
The process includes FedEx delivery directly to and from the user, along with guided, step-by-step setup and creative direction through Zoom. An additional option is onsite setup by a local camera tech. For more information on our process, please check out our user guide.
"It’s official - Prop 19 won. Thanks so much for your help throughout this year on the Biden and Prop 19 campaigns. You did incredible work in very trying circumstances. Looking forward to future collaborations."
BEN NUCKELS | Partner, Strother Nuckels Strategies
This is one of the six commercials from the "Bite Sized Moments" series. Made a fun and quirky campaign, with a limited budget, for an old brand that has never done video before.
“It’s amazing all the nuts and bolts that went into this. We were thrilled, the client was thrilled, it was successful from beginning to end.”
ERIC EISENBERG | Director of Content at Active Ingredients Digital Agency
Artemis needed a video to show how its technology would revolutionize the cellular data industry. The creative solution was a sizzle video with motion graphics and narration.
NAAF needed a way to support their community when their important yearly conference was canceled because of COVID lockdowns. Ben Staub used the Measure Twice Video Production by Mail kit to make this testimonial video that helped reconnect the community.
The Humane Society of Sonoma County has been rescuing animals since 1931. This nonprofit organization relies solely on financial donations, and Ben Staub created this Addy and Telly award winning brand video to meet their annual budget, by asking a simple empathetic question: What’s Your “Why”?
"Ben is a master at taking the ideas we have in our heads and translating them into beautiful videos with heart and soul that always exceed expectations."
SIGNE ROSS-VILLEMAIRE| Communications Manager, Humane Society of Sonoma County
Citrix needed to market the new products and services coming out in their Finance verticals. The creative choice for this marketing need was to have subject matter expert Scott Lane explain client use case scenarios in the Citrix technology lab.
“Call it done! I think it looks great! Exactly as we had envisioned.”
SCOTT E. LANE | Distinguished Engineer at Citrix Systems
Comic-Con International has a slew of media and events at the convention, but no definitive guide or recap. This is why we partnered to create "At the Doors," for Comic-Con International 2019, and this promo will be used as the teaser for 2020. Shot in with the fans of Comic-Con.
We helped create a complete event identity, borrowing from the main Lithium identity, and with a complete feel of its on. The design stretched across many verticals, from billboard collateral to graphic roll ins. This was the event closing video, created on site, also used as the following LiNC marketing video.
This is the second episode of the “Startup Stories” series, starring Reed Hastings of Netflix. Commissioned by the venture capital firm Foundation Capital, this series relives the early days of entrepreneurship of the leaders of now successful partners of Foundation Capital. The series educates and entertains about early business growth and venture capital, building true inbound marketing to young entrepreneurs.
We created the Sonoma Valley Catalyst Fund Documentary about how one community came together to battle a global pandemic. This included filming with five organizations, and even premiered as a pre-roll film at the 2022 Sonoma International Film Festival.
“I’m really proud of what we created together. You’ve done so well and been a true partner.”
For nearly 40 years The National Alopecia Areata Foundation has been the leader of support and research of this autoimmune disease. Every year NAAF holds a conference in a different city to help bring this community together and Ben Staub films and compiles a highlights video for the worldwide community and future conference goers.
"Time and again, Ben has taken on an assignment and exceeded expectations. His technical command is second-to-none, as is his professionalism in producing work on time if not ahead of schedule."
GARY SHERWOOD | Communications Director, National Alopecia Areata Foundation
Google and YouTube needed an exciting, interactive display at the entrance of their new BrandLab and executive meeting room at YouTube. The challenge was not only the touch screen technology, but also gathering content from YouTube users in 50 countries around the world. The display was fully installed in time to welcome visitors for the BrandLab's opening party.
“This is great. Thanks so much for helping us find our messaging and working on this in such a short time frame.”
ERIN BELLSEY | Global Marketing Lead, BrandLab at Google
Nokia needed diverse content to market its spacial audio and 360 video products. The campaign focused on experiences, so the campaign involved multiple locations per day over multiple days and even more shoots. Post-production involved lots of stitching, licensing, and infographics. The technology is new and the deliverables diverse, with everything coming together on multiple platforms. This specific piece of 360 content involved headlining band Con Brio deploying 360 views around a live performance.
“What is particularly nice about Measure Twice is their ability to scale up or down depending on the size and scope of a project. I can endorse the work wholeheartedly.”
ADEPT Driver has a series of driving programs that give neurocognitive training for driving safer, avoiding collisions, and minimizing injuries. Their systems are great, and they needed help in how best to tell their message and execute the microlearning portion of their program. Measure Twice helped from the original story conception through to 120 minutes of microlearning content.
“WOW!! The outcome was great, the process was smooth, and the series was awesome. Excellent work! Will be in touch again for the next big shoot.”
Plastc had only 5 weeks for a vision video and website backgrounds. They needed these deliverables for their PR campaign and presales of their upcoming product "Card." The creative was a true narrative story, not just a tutorial, with visual effects that showed Card's future functionality. The timeline was very aggressive, with many challenges and late nights.
Nok Nok Labs is a leader in biometric authentication, and needed a demo to describe their technology. The challenge was to simplify a very complex process, involving secure authentication with fingerprint, voice, and audio biometrics. Animation was the perfect medium. This video is the centerpiece of Nok Nok Labs' client education. Also delivered with the demo was an interactive tutorial called "Experience." This tutorial lives on the Nok Nok website, and takes the user through the authentication process.
Spatial Computing, a division of Meta - Facebook, was coming out of stealth and needed two videos to build excitement of the department and aid in recruiting and partnerships. The creative choice for this marketing need was to use testimonials of subject matter experts working on specific new technologies, along with simple graphics to give an overview of the technologies.
“The piece looks great and the team is excited to be showing it.”
This is one of a series of behind the scenes inspired web commercials that Measure Twice produced for Yahoo! original series. Other commercials included "Community," "Other Space," "Sin City Saints," and a few unreleased shows. The top-billed cast included Naomi Campbell, Joe Zee, Joel McHale, Gillian Jacobs, John Oliver, Neil Casey, Joel Hodgson, Malin Maria Akerman, and Tom Arnold.
Leading antivirus software company Avast was written into the first series of "Mr. Robot," and wanted a branded show that discussed the details behind the shows hacking scenes, as well as commentary of cybersecurity in popular culture. The challenge was quickly creating adaptive content to the plot of the show and moments in popular culture.
For nearly 40 years The National Alopecia Areata Foundation has been the leader of support and research of this autoimmune disease. But how do we tell those personal stories while everyone is sheltering in place? Ben Staub used our Video Production by Mail process to put together this testimonial.
"Time and again, Ben has taken on an assignment and exceeded expectations. His technical command is second-to-none, as is his professionalism in producing work on time if not ahead of schedule."
GARY SHERWOOD | Communications Director, National Alopecia Areata Foundation
How do you create an explainer video while sheltering in place, and with a subject matter expert in another state? You use our Video Production by Mail! This is a series of over a dozen videos, filmed remotely with two Citrix SMEs.
Testimonials use video of real people giving their unique perspectives and information on a brand, idea, or product. Often the people are customers, collaborators, or subject matter experts. It is an honest and direct approach, and is the most effective way to build trust with an audience. Graphics and demonstrations are sometimes included to give a better understanding.
Leading cinema tech brand, Barco, showcased their innovative product solutions at CinemaCon through a dynamic experience by Measure Twice. Measure Twice creative directed, designed and produced a 3-screen immersive film for Escape, a state-of-the-art, surround video and audio technology system.
“If you could only show 1 piece, and you only have 2 minutes, this demo would immediately show what Barco Escape was all about.”
Sizzles use a mix of owned and stock footage, music, custom graphics, and voice over to present a product or idea. They are the most cost-effective way to capture an audience’s attention and convey information.
Five examples of BB taking complex ideas and turning them into simple stories of under a minute each. Click Here to read the case study of making this demo reel.
The scenes include:
Facebook “Population Maps” Explainer Animation
Facebook “Data for Good - Partnership” Testimonials
Citrix “Mobility” Explainer Demonstration
YouTube “Video Wall” Interactive Touchscreen
San Diego Comic-Con “At the Doors” Event Livestream
The Development Data Partnership had an online presentation on their many responses to the COVID-19 pandemic. We helped optimize the presentation for general audiences, including creating new graphics and editing content.
