Population Density Maps “Hero Version”

The Data for Good department at Facebook wanted to tell the origin story of their Population Density Maps and how it was created. Our research found that it is especially important to show how this technology helps philanthropic organizations in their work to improve communities. We decided to use a clipboard style that animation that tells the story using both simplified graphics and biographical imagery.

The animation won two American Advertising Awards, four Telly Awards, was a big success in the philanthropic community and internally at Facebook.

“This is great! Well done. Measure Twice does amazing work!”

ALEX POMPE | Research Manager at Facebook