Plastc had only 5 weeks for a vision video and website backgrounds. They needed these deliverables for their PR campaign and presales of their upcoming product "Card." The creative was a true narrative story, not just a tutorial, with visual effects that showed Card's future functionality. The timeline was very aggressive, with many challenges and late nights.
This is one of a series of behind the scenes inspired web commercials that Measure Twice produced for Yahoo! original series. Other commercials included "Community," "Other Space," "Sin City Saints," and a few unreleased shows. The top-billed cast included Naomi Campbell, Joe Zee, Joel McHale, Gillian Jacobs, John Oliver, Neil Casey, Joel Hodgson, Malin Maria Akerman, and Tom Arnold.
Leading antivirus software company Avast was written into the first series of "Mr. Robot," and wanted a branded show that discussed the details behind the shows hacking scenes, as well as commentary of cybersecurity in popular culture. The challenge was quickly creating adaptive content to the plot of the show and moments in popular culture.