This American Advertising Award winning video was made for Data for Good, a division of Facebook. They were seeking a flagship video to build awareness about their philanthropic program. This was to be used on the top of their website and informative events within and outside of Facebook. We decided that meeting their marketing goal was to let their very appreciative partners champion their cause.
“Finally, after years of doing this work, we now have something that perfectly shows why our humanitarian partnerships are important.”
LAURA MCGORMAN | Policy Lead, Data for Good at Facebook
This is the second episode of the “Startup Stories” series, starring Reed Hastings of Netflix. Commissioned by the venture capital firm Foundation Capital, this series relives the early days of entrepreneurship of the leaders of now successful partners of Foundation Capital. The series educates and entertains about early business growth and venture capital, building true inbound marketing to young entrepreneurs.
Spatial Computing, a division of Facebook, was coming out of stealth and needed two videos to build excitement of the department and aid in recruiting and partnerships. The creative choice for this marketing need was to use testimonials of subject matter experts working on specific new technologies, along with simple graphics to give an overview of the technologies.
“The piece looks great and the team is excited to be showing it.”
Testimonials use video of real people giving their unique perspectives and information on a brand, idea, or product. Often the people are customers, collaborators, or subject matter experts. It is an honest and direct approach, and is the most effective way to build trust with an audience. Graphics and demonstrations are sometimes included to give a better understanding.