The Data for Good department at Facebook wanted to tell the origin story of their Population Density Maps and how it was created. Our research found that it is especially important to show how this technology helps philanthropic organizations in their work to improve communities. We decided to use a clipboard style that animation that tells the story using both simplified graphics and biographical imagery.
The animation won two American Advertising Awards, four Telly Awards, was a big success in the philanthropic community and internally at Facebook.
“This is great! Well done. Measure Twice does amazing work!”
Leading cinema tech brand, Barco, showcased their innovative product solutions at CinemaCon through a dynamic experience by Measure Twice. Measure Twice creative directed, designed and produced a 3-screen immersive film for Escape, a state-of-the-art, surround video and audio technology system.
“Measure Twice created the experience. It was a great process for us. It’s been received incredibly well both from our audiences and our executive team.”
Citrix needed to market the new products and services coming out in their Finance verticals. The creative choice for this marketing need was to have subject matter expert Scott Lane explain client use case scenarios in the Citrix technology lab.
“Call it done! I think it looks great! Exactly as we had envisioned.”
SCOTT E. LANE | Distinguished Engineer at Citrix Systems
ADEPT Driver has a series of driving programs that give neurocognitive training for driving safer, avoiding collisions, and minimizing injuries. Their systems are great, and they needed help in how best to tell their message and execute the microlearning portion of their program. Measure Twice helped from the original story conception through to 120 minutes of microlearning content.
“WOW!! The outcome was great, the process was smooth, and the series was awesome. Excellent work! Will be in touch again for the next big shoot.”
Nok Nok Labs is a leader in biometric authentication, and needed a demo to describe their technology. The challenge was to simplify a very complex process, involving secure authentication with fingerprint, voice, and audio biometrics. Animation was the perfect medium. This video is the centerpiece of Nok Nok Labs' client education. Also delivered with the demo was an interactive tutorial called "Experience." This tutorial lives on the Nok Nok website, and takes the user through the authentication process.
Spatial Computing, a division of Facebook, was coming out of stealth and needed two videos to build excitement of the department and aid in recruiting and partnerships. The creative choice for this marketing need was to use testimonials of subject matter experts working on specific new technologies, along with simple graphics to give an overview of the technologies.
“The piece looks great and the team is excited to be showing it.”
The Development Data Partnership had an online presentation on their many responses to the COVID-19 pandemic. We helped optimize the presentation for general audiences, including creating new graphics and editing content.