The Data for Good department at Facebook wanted to tell the origin story of their Population Density Maps and how it was created. Our research found that it is especially important to show how this technology helps philanthropic organizations in their work to improve communities. We decided to use a clipboard style that animation that tells the story using both simplified graphics and biographical imagery.
The animation was a big success in the philanthropic community and internally at Facebook.
“This is great! Well done. Measure Twice does amazing work!” Alex Pompe | Research Manager at Facebook TAGS: Animation, Explainer
This American Advertising Award winning video was made for Data for Good, a division of Facebook. They were seeking a flagship video to build awareness about their philanthropic program. This was to be used on the top of their website and informative events within and outside of Facebook. We decided that meeting their marketing goal was to let their very appreciative partners champion their cause.
“Finally, after years of doing this work, we now have something that perfectly shows why our humanitarian partnerships are important.”
LAURA MCGORMAN | Policy Lead, Data for Good at Facebook
Leading cinema tech brand, Barco, showcased their innovative product solutions at CinemaCon through a dynamic experience by Measure Twice. Measure Twice creative directed, designed and produced a 3-screen immersive film for Escape, a state-of-the-art, surround video and audio technology system.
“Measure Twice created the experience. It was a great process for us. It’s been received incredibly well both from our audiences and our executive team.”
This is one of the six commercials from the "Bite Sized Moments" series. Made a fun and quirky campaign, with a limited budget, for an old brand that has never done video before.
“It’s amazing all the nuts and bolts that went into this. We were thrilled, the client was thrilled, it was successful from beginning to end.”
ERIC EISENBERG | Director of Content at Active Ingredients Digital Agency
Citrix needed to market the new products and services coming out in their Finance verticals. The creative choice for this marketing need was to have subject matter expert Scott Lane explain client use case scenarios in the Citrix technology lab.
“Call it done! I think it looks great! Exactly as we had envisioned.”
SCOTT E. LANE | Distinguished Engineer at Citrix Systems
Comic-Con International has a slew of media and events at the convention, but no definitive guide or recap. This is why we partnered to create "At the Doors," for Comic-Con International 2019, and this promo will be used as the teaser for 2020. Shot in with the fans of Comic-Con.
This is the second episode of the “Startup Stories” series, starring Reed Hastings of Netflix. Commissioned by the venture capital firm Foundation Capital, this series relives the early days of entrepreneurship of the leaders of now successful partners of Foundation Capital. The series educates and entertains about early business growth and venture capital, building true inbound marketing to young entrepreneurs.
Google and YouTube needed an exciting, interactive display at the entrance of their new BrandLab and executive meeting room at YouTube. The challenge was not only the touch screen technology, but also gathering content from YouTube users in 50 countries around the world. The display was fully installed in time to welcome visitors for the BrandLab's opening party.
“This is great. Thanks so much for helping us find our messaging and working on this in such a short time frame.”
ERIN BELLSEY | Global Marketing Lead, BrandLab at Google
Nokia needed diverse content to market its spacial audio and 360 video products. The campaign focused on experiences, so the campaign involved multiple locations per day over multiple days and even more shoots. Post-production involved lots of stitching, licensing, and infographics. The technology is new and the deliverables diverse, with everything coming together on multiple platforms. This specific piece of 360 content involved headlining band Con Brio deploying 360 views around a live performance.
“What is particularly nice about Measure Twice is their ability to scale up or down depending on the size and scope of a project. I can endorse the work wholeheartedly.”
ADEPT Driver has a series of driving programs that give neurocognitive training for driving safer, avoiding collisions, and minimizing injuries. Their systems are great, and they needed help in how best to tell their message and execute the microlearning portion of their program. Measure Twice helped from the original story conception through to 120 minutes of microlearning content.
“WOW!! The outcome was great, the process was smooth, and the series was awesome. Excellent work! Will be in touch again for the next big shoot.”
Plastc had only 5 weeks for a vision video and website backgrounds. They needed these deliverables for their PR campaign and presales of their upcoming product "Card." The creative was a true narrative story, not just a tutorial, with visual effects that showed Card's future functionality. The timeline was very aggressive, with many challenges and late nights.
Nok Nok Labs is a leader in biometric authentication, and needed a demo to describe their technology. The challenge was to simplify a very complex process, involving secure authentication with fingerprint, voice, and audio biometrics. Animation was the perfect medium. This video is the centerpiece of Nok Nok Labs' client education. Also delivered with the demo was an interactive tutorial called "Experience." This tutorial lives on the Nok Nok website, and takes the user through the authentication process.
Construction analytics company Doxel was coming out of stealth and needed a brand launch video and Electronic Press Kit (EPK). These assets were designed to create brand awareness and interest from enterprise corporations with large construction projects. The EPK was sent to press organizations for greater marketing. This became the top viewed video ever on NVidia's Twitter page, and contributed to Doxel rapid growth. https://twitter.com/NVIDIAAIDev/status/957032258111660032
“This is just beautiful. You are an amazing team. I want to do a testimonial for you guys. From the heart. You've done a great job.”
Spatial Computing, a division of Facebook, was coming out of stealth and needed two videos to build excitement of the department and aid in recruiting and partnerships. The creative choice for this marketing need was to use testimonials of subject matter experts working on specific new technologies, along with simple graphics to give an overview of the technologies.
“The piece looks great and the team is excited to be showing it.”
This is one of a series of behind the scenes inspired web commercials that Measure Twice produced for Yahoo! original series. Other commercials included "Community," "Other Space," "Sin City Saints," and a few unreleased shows. The top-billed cast included Naomi Campbell, Joe Zee, Joel McHale, Gillian Jacobs, John Oliver, Neil Casey, Joel Hodgson, Malin Maria Akerman, and Tom Arnold.
Leading antivirus software company Avast was written into the first series of "Mr. Robot," and wanted a branded show that discussed the details behind the shows hacking scenes, as well as commentary of cybersecurity in popular culture. The challenge was quickly creating adaptive content to the plot of the show and moments in popular culture.
Testimonials use video of real people giving their unique perspectives and information on a brand, idea, or product. Often the people are customers, collaborators, or subject matter experts. It is an honest and direct approach, and is the most effective way to build trust with an audience. Graphics and demonstrations are sometimes included to give a better understanding.
Leading cinema tech brand, Barco, showcased their innovative product solutions at CinemaCon through a dynamic experience by Measure Twice. Measure Twice creative directed, designed and produced a 3-screen immersive film for Escape, a state-of-the-art, surround video and audio technology system.
“If you could only show 1 piece, and you only have 2 minutes, this demo would immediately show what Barco Escape was all about.”
Sizzles use a mix of owned and stock footage, music, custom graphics, and voice over to present a product or idea. They are the most cost-effective way to capture an audience’s attention and convey information.
Five examples of BB taking complex ideas and turning them into simple stories of under a minute each. Click Here to read the case study of making this demo reel.
The scenes include:
Facebook “Population Maps” Explainer Animation
Facebook “Data for Good - Partnership” Testimonials
Citrix “Mobility” Explainer Demonstration
YouTube “Video Wall” Interactive Touchscreen
San Diego Comic-Con “At the Doors” Event Livestream
The Development Data Partnership had an online presentation on their many responses to the COVID-19 pandemic. We helped optimize the presentation for general audiences, including creating new graphics and editing content.